YOOX
For its 20th birthday, YOOX launched the #ShareTheLove campaign.
For every story using their Instagram filter, YOOX donated 1 Euro to the World Vision charity program.
For every story using their Instagram filter, YOOX donated 1 Euro to the World Vision charity program.
It was promoted by international influencers, and a series of Instagram posts.
Instagram FIlter
Promotional Material
The project was done in collaboration with LUCA FINOTTI’S Studio