YOOX

For its 20th birthday, YOOX launched the #ShareTheLove campaign: for every story using their Instagram filter, YOOX donated €1 to the World Vision charity program. The filter needed to be instantly readable, on-brand, and shareable at global scale.

Designed and built a custom Meta Spark effect promoted by international influencers and a series of Instagram posts, with art-directed 3D assets rendered in Blender.

Promo renders and look-development frames in the gallery below.

• Campaign promoted by international influencers
• Direct tie-in to a charitable donation per story shared